Article:
http://www.trend-news.com/default.asp?newsid=6908

For those of you that do not know, Clinique is a manufacturer of skincare, cosmetics, toiletries and fragrances, owned by the Estée Lauder Corporation. It is established in August 1968 and unlike most cosmetic companies, it aims to meet individual skin care needs.
The article speaks about Clinique having its largest opening in 40 years at famed Selfridges London, which marks a significant breakthrough for the company. This breakthrough does not happen merely by chance; it is due to the hard work of employees and especially the management board. The Company functioned not by depending on just one leader but a group( the management board and the rest of the employees) so as to combat Groupthink. Groupthink occurs when the group especially the leader, became overconfident and starts making poor decisions. Why bother to combat Groupthink? Groupthink promotes comfort, complacency and insular thinking. Therefore if Groupthink occurs, it will obstruct the growth of the Company and Clinique will soon lose its title as one of the main cosmetic brands in the world.
Clinique has always focus on experimenting and coming up with new products that suit individual needs. Many believed that it is because of such an approach that makes Clinique stay as one of the main cosmetic brands in the world. However, when we think of the effective approach that Clinique uses, how can we forget the group of people behind the success of the company?
In 1969, the Company, (the Empire of Estée Lauder with Clinique in its structure) was launched into the international market. The Company opened its first store overseas in Great Britain. Later on, the Company took hold of the market gradually, step by step and in 1970 Clinique became the first in the market to provide cosmetic means for protection of skin against UV rays, in 1971 glossing lipstick Black Honey Almost Lipstick was at the top record levels, in 1976 the Company launches its first line of cosmetics for men.
However, Clinique did not stop its scientific investigations and collaboration with chief specialists in dermatology to come up with new improved product that caters to individual skin care needs. Through all these forty years, the Company has never ceased its intensive research and verification of its products because selling products that best cater to individual skin care needs has become the common goal of the group of employees of Clinique. Thus, Clinique was first among the cosmetics manufacturers to be invited to the American Dermatology Conference and since that time it is the respected habitué at them. In 1986 the Company was the first cosmetics company to be invited and take party in the Session of the Academy of Ophthalmology. Clinique collaborates with Weill Cornell Medical Center in joint investigations and educational programs concerning issues of skin health and creation of Clinique Center of Health Skin.